Top 5 Social Apps Performance in the UK Q4 2024

In the fourth quarter of 2024, the United Kingdom's social app landscape continued to thrive with significant activity from top apps. Here's a closer look at the performance of the leading social apps, based on Sensor Tower's data.

TikTok - Videos, Shop & LIVE saw its weekly revenue steadily climb, peaking at approximately $3.9M by the end of December. Weekly downloads fluctuated, reaching a high of 163K in late December, while weekly active users remained robust, averaging around 14.5M throughout the quarter.

Grindr - Gay Dating & Chat experienced a varied revenue trend, peaking at about $410K in the last week of December. Download numbers showed a gradual increase, ending the quarter with 7.9K downloads, while active users hovered around 330K.

Facebook maintained a consistent revenue stream, averaging around $110K weekly. Downloads saw a notable spike in the week of December 23, reaching 126K, with active users consistently above 34M.

Instagram showed a mixed revenue performance, peaking at $280K in late October. Downloads peaked at 118K by the end of December, with active user numbers remaining stable around 19.5M.

Yubo: Make friends & Chat now experienced growth in revenue, reaching $180K in late December. Downloads saw a decline mid-quarter but rebounded to 13.5K in the final week. Active users, however, showed a downward trend, ending the quarter at approximately 95K.

For more detailed insights on these trends, visit Sensor Tower's platform.